Universities Gain Access to Degree-Seeking Moms Hoping to Receive Full-Ride Scholarships

Released on: August 5, 2008, 1:31 pm

Press Release Author: Nikki Martin / eLearners.com

Industry: Education

Press Release Summary: eLearners.com and five online institutions make
back-to-school possible for working moms

Press Release Body: Hoboken, New Jersey (August 5, 2008)−With the launch of
"Project Working Mom 2", eLearners.com is again partnering with U.S. colleges and
universities to tap a motivated pool of degree seekers by offering $2 million in
full-ride scholarships to online degree programs, just in time for the fall
semester.

eLearners.com, part of the Prospecting Services Division of EducationDynamics,
attracted more than 50,000 applicants to its first "Project Working Mom" campaign,
which awarded $2 million in scholarships last spring and provided participating
schools with a host of prospective new students. With "Project Working Mom 2",
eLearners.com has teamed up with five higher education institutions to again offer
$2 million in scholarships for working moms interested in attaining degrees through
online study.

\"Project Working Mom is a way for participating schools to tap into a segment of the
population where there\'s clearly pent-up demand and a hunger for access to higher
education and the opportunities it affords,\" says Terrence Thomas, EVP of Marketing
at EducationDynamics. \"In exchange for helping thousands of motivated moms reach
their goals, institutions raise their profiles in the educational community and gain
access to a new group of highly qualified leads.\"

American Sentinel University, Ashford University, Capella University, Everest
University and Penn Foster College have joined forces to help working moms overcome
the obstacles to earn degrees online ranging from associate's degrees to PhDs.
Partners in the program provide the scholarship dollars and in turn receive access
to a motivated group of prospective students they might otherwise miss.

To help finance a college degree, in addition to the full-ride scholarships provided
through "Project Working Mom 2", eLearners.com provides a database with $15 billion
in scholarship opportunities. Website visitors will also find a comprehensive
interactive website with online education resources, profiles of working moms going
to school online and a community of women sharing their experiences.

The deadline to apply at http://www.projectworkingmom.com is August 31, 2008 and
recipients will be announced in September.

About eLearners.comŽ
The eLearners.com website is one of several high visibility, high-quality
prospecting tools offered by EducationDynamics. Since 1999, eLearners.com has been
successfully connecting learners to online education, including online degree and
certificate programs, specialized career training, and a variety of online courses.
For prospective students, eLearners provides a powerful search engine for users to
find thousands of online program offerings, as well as educational evaluation tools
and financial aid resources. For colleges and universities, the eLearners.com
website offers a low-cost, performance-based method to provide national exposure and
increase enrollments in their programs. For more information on eLearners.com, visit
http://www.eLearners.com.

About EducationDynamics
EducationDynamics, a portfolio company of Halyard Capital, is the leading marketing
and information services company dedicated to helping higher education institutions
find, enroll and retain students. Its content-rich and highly visible education
websites, including EarnMyDegree.com, eLearners.com, GradSchools.com,
StudyAbroad.com, and its more than 50 special interest microsites, make
EducationDynamics the premier provider of qualified prospective students for
colleges and universities. In addition, the company offers a full suite of
web-delivered services proven to drive enrollment growth and reduce student
attrition. For more information, visit http://www.educationdynamics.com.


Web Site: http://www.projectworkingmom.com

Contact Details: Nikki Martin
nmartin@csg-pr.com
303-433-7020

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